How do you create enough critical mass so that a project can stand on its own, while the neighborhood develops around it? That’s what we set out to answer in 2013 when we partnered with Luijazui Group on Crystal Plaza, a mixed-use project in an emerging CBD in Shanghai. The area, Qiantan, was part of the city’s 5-year plan for development. But we couldn’t wait five years. We needed to pioneer a new location, and never let it go dark.